In home services, speed-to-lead is the single largest controllable factor in whether a job gets booked — not price, not reviews, not brand reputation. 78% of customers hire the first contractor who responds, and responding within 60 seconds lifts conversion rates by 391% compared to a slower response. Yet a study of 466 home services […]
Speed to Lead: Why Calling in 60 Seconds Triples Conversion
Speed to lead is the time between when a prospect submits an inquiry and when a sales rep makes first contact — and it is one of the most powerful, most under-leveraged levers in outbound sales. A study by Velocify analyzing millions of leads found that responding within one minute increases conversion rates by 391% […]

